Friday, January 29, 2016

Final Thoughts

This class was extremely fun for me and holds a lot of memorable moments. One of my favourite things about this class was how hard it pushed me in the creativity field. It is a lot harder than I thought it would be to go by all the rules that a costumer wants. It's even harder to go by what the costumer wants when it doesn't look visually pleasing. That is one of the things I really enjoyed about this class though, the challenge to it. Another highlight was definitely the magazine project. It was extremely fun to do and was probably one of my favourite art project I've ever done. I enjoyed doing the Unsung Hero project as well. Working with physical media is something I feel comfortable doing so it was cool to break the challenge and feel a little more comfortable with a project, allowing me to go further than I would've if it was on the computer. This class was extremely fun and absolutely a highlight of my year.

Artwork(s) of which I am the most proud

By far the piece I am the most proud of is the magazine cover assignment. I found this project to be challenging, yet very enjoyable. I've always been interested in advertisement and magazine designs are definitely a weak spot of mine. I was extremely excited when we got this project because I knew how much I would enjoy it. Although at times it was challenging, that assignment came easy to be especially compared to other assignments. I am most proud of that assignment because I enjoy it a lot and it is one of the only products that I really enjoyed. I had so much fun doing this project and I think it really shows in the end product. Another huge thanks to Libby King for letting me use her pictures.

Monday, January 25, 2016

Betty Blakeman Tennis Tournament T-Shirt Design

Definitely a very big challenge I faced was improving a good design for the next round of critique while also trying to branch off and start a totally new idea. I working through this by using paper and pen, and sketching out a lot of different ideas instead of just looking at a blank photoshop document. It also helped me to go onto google and just look at pictures related to tennis to try and spark inspiration. All the confinements on this project were also a bit of a roadblock because it was hard to try and be original while still including everything that was supposed to be there as well as making sure what wasn’t supposed to be on the t shirt was not there.
I thought I had good success with the placement of words and trying to take up the white space. It was somewhat of a challenge to make sure the design was not too busy but also didn’t have excessive white space. It took some playing around with fonts and design size in order to overcome this task. Another thing I believe I did well was find a font that worked well with the theme and aura of the Betty Blakeman project. It took digging but I’m very pleased with the font I chose because the font can make or break the design.
I am relatively happy with my results. I wished we could’ve had more time to work through some things we were struggling with and maybe focus on three or four designs that we really wanted to perfect as opposed to submitting two designs every other day, six in total. I am overall pleased with how my projects turned out though. I believe that the placement was nice and flowed well the figures I put on added to the piece as opposed to taking away from it. This project was definitely a challenge but facing it head on was the way to solve it and I think it worked well.

Friday, January 8, 2016

Lino Prints

- To become familiar with basic printmaking history, processes, and artists
- To make connections among artists from our past and present who worked using this method
- To respond visually to printmaking artists by creating editions of prints, using linoleum
- To print 2 editions of 2 different drawings/designs, demonstrating understanding of the printmaking process

Throughout this problem, especially because it was my first time printing there were quite a few bumps along the road. One of the very first difficulties was finding a design that would be intriguing and interesting as a print but also doable. When picking a print I decided to go with ones that used positive and negative space evenly. The technical aspect of this problem was a little foreboding but after one or two tries the prints came out more evenly and solidly. I am most proud of my second print because I think it showed the best technical work as well as a solid composition. I also preferred that design over my first making me more passionate about that aspect of the assignment.

Tuesday, December 15, 2015

Printmaking History, Processes, and Artists

Screen Printing
Caitlin Yardley
A805(Angel Wing), 2014

The technology of printmaking first appears around 1400 and made it possible for many of, essentially, identically images to be made. This opened up the door to printed books and made it possible to spread knowledge and ideas. The advance of mass printing began in China, though quickly spread throughout the world. Even before china there is evidence of people using rocks to print various ideas and pictures throughout history. By the early sixteenth century, the medium of print was being used very often and had a very big impact on the history of art. Many different techniques were used to produce prints before the fifteenth century, but the widespread availability of paper made printmaking a huge success. 
Sybil Andrews
Hyde Park, 1931

There are many ways to print while using various materials. One of the oldest printmaking techniques is the woodcut. In this technique the artist carves an image into a wooden surface, which then is inked and printed. Linocut is a more modern technique but is parallel to that of a woodcut. Linocuts are made using linoleum, the softness of the material really allows cleaner, fluid lines, vs. that of a hard to cut wood block. Another technique that is widely used is etching. Artists draw a composition onto a metal plate that is coated with wax, then soak the entire plate in acid. The acid then corrodes the lines and leaves the wax intact, therefore when the plate is inked and pressed, the paper absorbs the image in reverse. One artist that is widely known to use the is Rembrandt. source for pictures
Rembrandt Harmensz. van Rijn

Friday, December 11, 2015

Magazine Design

My target audience for my magazine covers was aimed towards the 16 - 30 demographic. The magazines are mainly aimed at females. I used simple pictures with complimentary colour schemes to colour the eye of my target audience. The aesthetic of the crisp colour schemes on each of the magazines will draw my target audience in and want them to look at my magazine. Each magazine has a different colour scheme, the food one has a complimentary colour scheme with the use of cool reds and cool greens. The travel magazine has a green and yellow colour scheme, while the fashion magazine uses a simple blue, black, and tan colour scheme. All the colour schemes are on the cool side as well as slightly pale. The quiet colours make the piece look put together and not too loud.
A big challenge for me was thinking of headlines that would fit appropriately with the picture. When using pictures with so much variation of colour it can be hard to see the text at times. To fix this you either have to change the size of the text or you have to sacrifice a headline you were holding onto for an easy to read headline. I think I was very successful in making my pieces look put together and a true series. The colour schemes, while not the same, compliment each other nicely and look nice and put together. I think I did a nice job with making the magazines look sleek and professional while still keeping a youthful aura to them. A major reason I was so successful with this project is because I had extraordinary pictures to work with, huge thanks to Libby King who photographed all the background pictures for each magazine. 

Thursday, December 3, 2015

Magazine Cover Planning

What I found intensely interesting about this article is the difference between magazines. There are quite a few obvious differences behind magazines targeted towards the general public (gossip magazines) and art magazines. Both are an art form and take skills to create but they take very different skills. I have observed that gossip magazines are more about pulling the reader in and enticing them to your story with big headlines and surprising stories. Within the context of an art magazine the cover itself is more of a piece of art than bait for the general public. It's more about saying something in a subtle way using a piece rather than using bold headlines and enticing stories. Some of the most important things I want to remember when designing my magazine is to keep it clean and tidy. Too many colours and too many headlines will create a mess that is not appealing to the eye. I have a couple ideas for the kind of magazines I want to create, fashion, food, traveling, and so on. I want to create a magazine with the name "&". The reason I want to use "&" is because the name is fun and enticing, (especially when you pronounce it ampersand), and it also would describe the magazine I envision well, & more, & others, & everything. The featured story would relate to whatever the cover was, whether it be a food item, a traveling photo, and so on. I would focus on having eye catching storylines with a short description further enticing the reader in. The colour scheme I really want to focus on is earthy tones and a rustic vibe to it.